SATAMAHULINAT – A CELEBRATION OF THE COMMUNITY OF JÄTKÄSAARI

The Port of Helsinki’s values – safety, reliability and community involvement – guided the conceptualisation of a free outdoor event for the whole family. The Port Hulida was born to create encounters between the port, its partners and local residents. To Do was involved in planning and producing the event from start to finish for several years.

OBJECTIVES & SOLUTIONS

✔ Strengthening community spirit
→ The event brought together residents, businesses and port stakeholders for a relaxed city event.

✔ Presentation of the port’s activities
→ The port and its partners were present to give the audience an insight into the background of maritime logistics and the development of the region.

✔ Entertaining and varied programme
→ Popular artists such as Anssi Kela, Kasmir and Teflon Brothers were seen on stage, and there were activities for children both on stage and in the audience.

✔ Raising the profile of local players
→ Interesting food operators, microbreweries and local businesses were brought to the event to enrich the overall experience.

PORT DUES IN FIGURES

✔ 5000 visitors in the best year ever – popularity grew year by year!

✔ Turnkey implementation – To Do was responsible for everything from the social media to the area leveling and program planning.

✔ A well-established neighbourhood event for years – a community-oriented and highly anticipated day in Jätkäsaari.

The harbour tug-of-war is a model example of how an event combining brand and community values can grow into a phenomenon.

Do you want to build an event that speaks to its audience and leaves a mark? Contact us to make it a reality! Contact the To Do team here.